Nickeil Alexander Walker aka NAW recently signed with converse under cousin Shai Gilgeous Alexander line. Within this project I wanted to ideate potential P.E’s NAW could wear on court during home and away games. I used the Converse Chuck Taylor to ideate color ways that could maybe work on the Shai 001. I also developed a logo graphic NAW can use on footwear, wrist bands, and apparel.
Muse
Atlanta Hawks Color Palette.
Color story 1
How Nickel associates himself with the Atlanta hawks. Association is the name of Home jerseys in the NBA
Chuck Taylor ideation
Final selection with material placement
Color Story 2
Known for his outfits. Nickiel stands out during there business trips which they like to call away games. Icon is the name of away jerseys in the NBA.
Chuck Taylor ideation
Final selection with material placement
Material palette
Ariaprene- Foam core/ Compression
Mirum- Premium leather
Marinylon- Nylon inspired by basketball nets
Polartec- Spandex
Celliant- Restorative Energy
Sketch Ideation.
Digital Ideation
Nickiel is from Toronto Canada and mentioned that he wants to bring a piece of Toronto every where he goes. So I designed a graphic similar to the Canadian Flag maple leaf.